The Trade Show Handbook by Bud Dietrich & Dick Jarrow
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Dietrich and Jarrow - The Trade Show Handbook
Dick Dietrich (Author). Published by Magic Inc. 1976. 45 pages.
Contents:
Part I - The Entertainer
CHAPTER I
First I Tell The1n What I 'm Going To Tell Them, Then I Tells Them, Then I Tell Them What I Told Them ... Amos and Andy
CHAPTER II
The Agent ... Friend or foe?
CHAPTER III
Auditions
CHAPTER IV
The Audience
CHAPTER V
How To Find Material For Trade Show Routines
CHAPTER VI
Routines
CHAPTER VII
Microphones
CHAPTER VIII
Give Aways ... a Prize In Every Booth
CHAPTER IX
Income vs Taxes
CHAPTER X
Sales Meetings and Hospitality Rooms
CHAPTER XI
Bits and Pieces
CHAPTER XII
Murphy's Law
CHAPTER XIII
The Twilight Zone
PART II - The Sponsor
CHAPTER I
Selecting a Trade Show Entertainer
CHAPTER II
Sales Points and The Entertainer
CHAPTER III
Terrific! I Wish We Could See Better
CHAPTER IV
Show and Tell Time Is Over
Enjoy !!
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